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Speaker kit

Everything your team needs once I’m on the program.

Copy what you need. If something here doesn’t fit your format, grab a time and we’ll sort it out.

Bios and intro

Short bio, for the program

Ole Gjerde has spent 27 years in business and more than 20 of them as the number two, until his wife and his COO decided he was going to be CEO anyway. He has gone from software and web design to IT, MSPs, consulting and Microsoft Dynamics, and now runs TruNova, a Microsoft enablement partner. He talks to business leaders about AI and leadership, and to MSP owners as a recovering one himself (since 2022), always starting with his own mistakes so others can skip them.

Full bio, third person

In 1999 Ole Gjerde and his co-founder Wes Henry decided running a business couldn't be that hard, and he has spent 27 years collecting evidence to the contrary. Along the way he went from software development and web design to IT, managed services, consulting and Microsoft Dynamics, through mergers, an acquisition that nearly took down two companies, and a split that finally made sense. He was the number two for more than 20 of those years, until his wife Katie and his COO pushed him into the CEO chair.

Today he runs TruNova, a Microsoft enablement partner for Dynamics 365, Power Platform and Copilot. It has worked its way from small business to midmarket and now enterprise. He talks to business owners and leaders about AI, leadership and running a company on purpose, and he has a soft spot for MSP owners, because he knows the hard parts of that business from the inside. He's been a recovering MSP owner since 2022. He co-hosts The Nova Effect podcast and builds his own tools with AI, mostly because he can't help himself.

Full bio, first person (for LinkedIn events and your site)

In 1999 Wes Henry and I were two techy nerds who figured starting a business couldn't be that hard. Twenty-seven years later I've been through software development, web design, IT, managed services, consulting and Microsoft Dynamics, with mergers, an acquisition that nearly took down two companies, and a split that finally made sense. I was the number two for more than 20 of those years, and I'd probably still be there if Katie (my wife, now our CFO) and Scott hadn't pushed me into the CEO chair.

Now I run TruNova, a Microsoft enablement partner for Dynamics 365, Power Platform and Copilot, and I'm learning in public how to lead, how to change a company's culture, and how to become a new kind of company without leaving long-time people behind. I talk to business owners and leaders about AI, leadership and running a company on purpose. I also have a soft spot for MSP owners, because I know the hard parts of that business from the inside, and I've been a recovering MSP owner since 2022. I've sat on both sides of that table now, and I have opinions. I also co-host The Nova Effect podcast, and I build my own tools with Claude, Codex and Cursor at hours I won't admit to.

Intro your MC can read

Our next speaker spent more than 20 years as the number two, which he'll tell you was the job he actually wanted, even though details and focus were never exactly his jam. His wife and his COO made him CEO anyway, and leaning into his squirrel brain turned out to be the best move he made. Ole Gjerde runs TruNova, a Microsoft enablement partner, and he's here to walk you through the mistakes he made so you don't have to. Fair warning, the dad jokes come at no extra charge, so please welcome Ole Gjerde.

Headshot

Ole Gjerde headshot

Portrait, 900 by 1200. Name: Ole Gjerde. Title: CEO, TruNova.

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Session abstracts

The two signature talks, ready for your program or CFP form. Other talks are on the speaking page; ask and I’ll write one up for your room.

Signature talk · MSP owners

How much of AI belongs in an MSP’s recurring model?

Keynote · breakout · tech talk · 15 to 60 minutes

Short, about 50 words

AI isn’t one thing, so it can’t all go in your recurring model. Ole Gjerde, a recovering MSP owner who nearly lost two companies chasing a shiny new practice in 2018, sorts AI work into what fits managed services, what’s really a project, and what you should broker.

Long, about 150 words

Every MSP is being told to sell AI. Most of it doesn’t fit the recurring model they built their business on. Ole Gjerde spent 20+ years running MSPs, then watched an acquisition of a shiny new practice nearly take down two companies in 2019. In this session he sorts AI into the work that belongs in managed services, the work that’s really a project, and the work you should hand to a partner. Then he gets into the questions most MSPs skip before selling agents: who actually does the work, how you bill it without sliding back into break-fix, and why you should run it on yourself first. Attendees leave with a simple way to decide what AI they sell, what they build, and what they broker, from someone who learned it the expensive way.

Attendees leave with

  • A way to sort AI work into recurring, project, or broker
  • The questions to answer before selling agents: who does the work, and how do you bill it
  • Why using AI internally comes before selling it

Signature talk · Business leaders

Time and materials is terrible for clients

Keynote · breakout · 30 to 60 minutes

Short, about 50 words

Hourly billing puts all the risk on the client. Ole Gjerde, CEO of Microsoft enablement partner TruNova, shares what happened when his company started testing outcome billing, milestone billing and support that isn’t sold by the hour, including the parts they haven’t figured out yet.

Long, about 150 words

Most consulting is still billed by the hour, which means the consultant gets paid more when things take longer and the client carries all the risk. Clients are so used to it they rarely question it. Ole Gjerde runs TruNova, a Microsoft enablement partner, and his company is trying to change that. In this session he walks through the experiments: an outcome-billed project with a big client that landed close to what hourly would have cost and left the client extremely happy, milestone billing, and Success Plans that sell support by capacity instead of hours. He’s just as open about what’s still hard: it gets harder the bigger the client, there’s no clean formula for pricing value, and unlimited support isn’t there yet. Attendees leave with better questions to ask any consultant they hire, and a clearer view of who is really carrying the risk in their contracts.

Attendees leave with

  • Where hourly billing quietly moves the risk onto the client
  • What happened when we priced a big project by outcome
  • Why capacity beats hours for support, and what it still costs us